From more information about Safe Harbor to MIT’s Data Science Machine, it’s time for a Friday Five!
FTC Commissioner addresses US-EU Safe Harbor and the way forward post-Schrems – MRA blog
If you don’t know about the Safe Harbor ruling from the European Court of Justice, this will help you come up to speed on it, including what started it all.
Big Data – Part 1 – The Survey Geek
Are you tired of hearing “big data” being used to define any set of data that’s larger than a few hundred or few thousand rows? Check out this very clear intro to big data, including what it is and what it isn’t.
An algorithm can predict human behavior better than humans – Quartz
MIT has this thing called the Data Science Machine. Turns out it’s really good at predicting human behavior. And it turns out nobody is really taking advantage of this machine – yet. This feels like something that should definitely be used in place of the attempts we make at predictive analytics.
6 ways brands can benefit from angry customers – Forbes
Feedback – it’s important, but it’s not always happy, positive, and sunshiny. So what do you do when it isn’t any of those things? Look for the silver lining – learn from it. After you’re done wincing, at least.
Wanted: Survey Cyborg – RWConnect Blog
This tongue-in-cheek post might be entertaining, but it’s also a call for those of us writing surveys and doing market research to step back and take a look at how we’re treating our respondents.