Z Johnson is a veteran of the market research industry, with 20+ years of experience that began with survey programming and questionnaire writing, and quickly expanded into consulting with key stakeholders on research to support organizational initiatives, managing global research operations for customer satisfaction and audience tracking studies, creating inbound marketing and training materials for an online survey software company, working with B2B and B2C customers across a variety of industries to help them integrate market research technology (restech) into their research workflows, and building global research teams to support restech customers.
Z is passionate about restech and how it can be strategically integrated to increase the value an insights team delivers to decision-makers. With so many options available to client-side researchers, it can become confusing to know when to use which tool. Z’s experience uniquely positions her to partner with restech companies to understand their offerings, then work with customers to uncover research needs and map the tool’s offerings to those needs. Customers get clear plans on when to use the technologies so they get maximum value from their investment, reduce confusion on when to use the tools, and increase the time spent running studies and getting answers for their stakeholders.
Interested in learning more? Contact Z Johnson via email or via LinkedIn.