Usually, it seems when a blogger goes absent for a bit, it’s because of Big Plans they’re working on for their blog, website, etc. Or they just got busy. For me, it’s the latter. March proved to be an insane month, taking me away from keeping up with the market research bloggers I usually follow, and taking me away from… Read more »
My life has been currently taken up by reporting. I’m living it and breathing it, and so it’s on my mind a lot. A few things that have been running through my mind: the difference between reporting and storytelling; finding the sweet spot between just updating a tracker report and looking for the story being told this time from the… Read more »
Have you ever stopped at a stop light and wondered when it was that we decided that a red light hanging over a street meant we needed to stop? Or have you ever looked at lines on a road, and wondered when we started recognizing them as barriers to be crossed or not crossed? This got me thinking: are there… Read more »
I am a big fan of public transportation. It gives me the chance to people-watch, nap, read, listen to podcasts, and generally avoid being stuck in traffic. Recently, I got a bit of a market research lesson on my bus ride to work.
In the last few months of 2015, I started noticing a new trend in market research blogs. This trend moved us away from focusing entirely on making surveys mobile-friendly, and instead transitioned to the term, “device-agnostic.”
Clients and suppliers both share plenty of woes when it comes to market research. Both are trying to do more with less – less money and time, to be exact. Both are faced with increasing demands, too – more insights, better insights, more actionable insights, better stories. I’ve read plenty of articles talking about how to get better insights; how… Read more »
If 2015 is any indication, 2016 will be a continuation of changes and shifts for those on all sides of the market research equation: software vendors, market research clients, and market research suppliers. But how quickly will the market research world shift?
If you’ve seen tweets or posts from various market research conferences the past few months, you know that one of the themes that has been making the rounds is that of market researchers needing to be more consultative. This, for me, has begged the question: do we really?
With various tech innovations, there comes a time when, inevitably, an industry is threatened, either with the risk of being eliminated altogether or having its status quo severely disrupted. Recently, marketing and market research have both come under this threat, with ad-blocking being introduced as part of the new iOS for iPhone and with the TCPA ruling that makes auto-dialing… Read more »
You’ve finally reached a point where you’re ready to dive into programming your survey. If you don’t already have survey software you’ve used in the past (or if you’re looking to renew a license and exploring options), this step can feel pretty daunting as you try to figure out the best price for the features available. Here are some tips… Read more »