In the past year, two main items have come forward that has caused me, at least, to step back and reflect a bit on the market research industry as a whole. The first item: an article about reproducing psychology studies and how those replicated studies produced different results than the originals. The second item: an article about a bug in… Read more »
One of the topics I’ve seen recently on the market research blogosphere has to do with innovation in our industry. I think this question of how to continue to innovate isn’t a new question, but the answer can often feel elusive. When I worked at a national laboratory years ago, one of the concerns that often surfaced was that of… Read more »
Last year, Annie Pettit wrote a blog post that, frankly, has been on my mind ever since. The post was titled simply, “Where are the millennials of market research?” Depending on the date range for millennials being used, I’m either GenX or I’m a millennial. I’m also in a somewhat senior role with my company. This has caused me to… Read more »
Have you ever stopped at a stop light and wondered when it was that we decided that a red light hanging over a street meant we needed to stop? Or have you ever looked at lines on a road, and wondered when we started recognizing them as barriers to be crossed or not crossed? This got me thinking: are there… Read more »
Clients and suppliers both share plenty of woes when it comes to market research. Both are trying to do more with less – less money and time, to be exact. Both are faced with increasing demands, too – more insights, better insights, more actionable insights, better stories. I’ve read plenty of articles talking about how to get better insights; how… Read more »
If 2015 is any indication, 2016 will be a continuation of changes and shifts for those on all sides of the market research equation: software vendors, market research clients, and market research suppliers. But how quickly will the market research world shift?
If you’ve seen tweets or posts from various market research conferences the past few months, you know that one of the themes that has been making the rounds is that of market researchers needing to be more consultative. This, for me, has begged the question: do we really?
With various tech innovations, there comes a time when, inevitably, an industry is threatened, either with the risk of being eliminated altogether or having its status quo severely disrupted. Recently, marketing and market research have both come under this threat, with ad-blocking being introduced as part of the new iOS for iPhone and with the TCPA ruling that makes auto-dialing… Read more »
Annie Pettit posted a blog post on Peanut Labs’ blog in October called, “Because I’m a marketing researcher…” It got me thinking what things I do differently because of market research. So, without further ado, here’s my addition to her list.