I published my first podcast a few weeks ago! It’s short, hopefully both entertaining and thought-provoking. You can find the episode titled Digital nomadery and market research on Anchor, and eventually on all podcast services. In fact, I think it’s hit all of the services by now (iTunes, PocketCast, etc.). However, completely unscientific Twitter survey says most would rather read… Read more »
If you had to cite ONE skill that market researchers need to be successful long-term, what would it be? Knowing how to discover someone’s actual business question? Consulting? Analytics? Big data? Here’s my answer: learning. I recently listened to someone talk about shifting their organization from IQ to EQ to LQ: intelligence to emotion to learning. He described the way… Read more »
I was recently part of a marketing training class where the teacher answered a question about surveys being conducted to garner audience perceptions and experiences with, “Stop doing surveys! Everyone who takes them lies.” Of course, being me, I offered, “Well, now that you’ve obliterated my profession, what do you propose we do to collect that information?” His answer was… Read more »
One of the topics I’ve seen recently on the market research blogosphere has to do with innovation in our industry. I think this question of how to continue to innovate isn’t a new question, but the answer can often feel elusive. When I worked at a national laboratory years ago, one of the concerns that often surfaced was that of… Read more »
The cyclist journeys home The story begins with a traveler cycling home from work. All the way, the cyclist kept being passed by other cyclists, and couldn’t help but wonder, “I’m exerting so much effort, but I keep getting passed! I know I’m slower than most, but this is starting to feel silly.” The cyclist then did a quick analysis… Read more »