I recently had the opportunity to work on and present a topline report. After all my writing and reading about storytelling in the market research field, I found myself really having to reconcile finding and telling a story for a tracker, instead of just presenting data. To add to that, I was doing my best to align with a sister… Read more »
The cyclist journeys home The story begins with a traveler cycling home from work. All the way, the cyclist kept being passed by other cyclists, and couldn’t help but wonder, “I’m exerting so much effort, but I keep getting passed! I know I’m slower than most, but this is starting to feel silly.” The cyclist then did a quick analysis… Read more »
My life has been currently taken up by reporting. I’m living it and breathing it, and so it’s on my mind a lot. A few things that have been running through my mind: the difference between reporting and storytelling; finding the sweet spot between just updating a tracker report and looking for the story being told this time from the… Read more »