Did you know not all market research is created equal? Of course you did. But did you know that not all market research ROLES are created equal? I’ve been considering this lately as I’ve been evaluating my career, what I’ve done, what I want to do, what drives my passion. Like so many others in market research, I happened upon… Read more »
Before I get going, I want to start by defining “audiences.” In this context, the audiences in question are those who we are asking to participate in our market research studies. Typically, the failure is happening with quantitative studies, not qualitative studies (at least, in my experience, this is the case). In quantitative surveys, we find bloated surveys, biz-speak language,… Read more »
Last year, Annie Pettit wrote a blog post that, frankly, has been on my mind ever since. The post was titled simply, “Where are the millennials of market research?” Depending on the date range for millennials being used, I’m either GenX or I’m a millennial. I’m also in a somewhat senior role with my company. This has caused me to… Read more »
If you’ve seen tweets or posts from various market research conferences the past few months, you know that one of the themes that has been making the rounds is that of market researchers needing to be more consultative. This, for me, has begged the question: do we really?