Catching up with the Joneses
Do we really need to saturate the market research supplier field with lookalikes, where every firm is a “full, end-to-end service” firm but without any real differentiation?
Tag Archives: market research industry
Want more innovation? Ask the younger crowd.
One of the topics I’ve seen recently on the market research blogosphere has to do with innovation in our industry. I think this question of how to continue to innovate isn’t a new question, but the answer can often feel elusive. When I worked at a national laboratory years ago, one of the concerns that often surfaced was that of… Read more »
Market research lessons from cycling
The cyclist journeys home The story begins with a traveler cycling home from work. All the way, the cyclist kept being passed by other cyclists, and couldn’t help but wonder, “I’m exerting so much effort, but I keep getting passed! I know I’m slower than most, but this is starting to feel silly.” The cyclist then did a quick analysis… Read more »
Could this be why suppliers aren’t generating better insights?
Clients and suppliers both share plenty of woes when it comes to market research. Both are trying to do more with less – less money and time, to be exact. Both are faced with increasing demands, too – more insights, better insights, more actionable insights, better stories. I’ve read plenty of articles talking about how to get better insights; how… Read more »