
Stop letting tools collect dust. Start getting teams excited to use them.
Do you have marketing tech collecting dust?
I've helped Fortune 500 companies solve exactly this problem - and now I'm bringing that expertise to mid-market teams.
Here's why tech adoption fails: companies focus on just ONE piece -buying a tool, updating the process, or training the team.
But all three have to work together, in sync.
- The tech has to fit your team's actual use cases.
- The processes have to integrate the tools, not bolt them on or sit to the side as an afterthought.
- The people have to be involved from the beginning, so they know why you're getting new tools in the first place and expect the change. Surprise never created engaged users.
Increase your tech investment ROI and stop having to explain unused licenses to your CFO.
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Where can I learn about market research tech?
Approachable and friendly, this newsletter talks about the explorations in tech testing for market research technology so you can learn what works and what doesn't! From AI to non-AI tech, we cover tools with small-business-friendly pricing models.
Market research tech selection and adoption
Decades of expertise to support your team
Experience creating market research training programs
Drove digital transformation at Microsoft
Helped Reckitt with global process updates and tech adoption
Thought leader in the insights space, known for unique, strategic viewpoints
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