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About MRXplorer

Founded by and run by Z Johnson

Over 20 years of experience in market research as a research buyer, a research supplier, and a research technology vendor. 

"Working with Z was truly a privilege. She’s one of those rare leaders who not only brings deep expertise in research but also knows how to build and uplift those around her." - Alexis White - Co-Founder, The Onyx Truth 

Contact for coaching
image of Z Johnson, founder of M R Xplorer, a consumer insights training and coaching business
She sounds all business-like, but she brings fun into everything!

A weird start to a long career

Z Johnson started her career in customer insights as a survey programmer over 20 years ago in the basement of a United States national laboratory. Since then, she's held leadership roles managing research at global Fortune 500 companies from the inside and the outside in a wide range of industries. Part trainer, part coach, and part tech consultant, she's always simplified the complex and helped people find answers to their problems in ways that support their personal and business goals.

In her spare time, she enjoys as wide a range of hobbies as her career experience: reading, watercolor painting, board games, piano playing, crochet, sewing, and calligraphy.

Rumor is she might be known in some of her past roles for dressing up in various costumes to make a point when leading a workshop...

TESTIMONIALS

A History of Expertise and Results

"You helped me and my customers evaluate best ways of working and how to scale efficiency in organizations; establishing, creating, and teaching organizations how to follow new research processes that impacted local and global teams; and always having an objective, outside perspective with actionable suggestions for improvement."

Jodi Forstrom - Zappi
Sr Sales Executive

"Working with Z was truly a privilege. She’s one of those rare leaders who not only brings deep expertise in research but also knows how to build and uplift those around her. Her ability to take complex data and turn it into clear, actionable insights is incredible—she just gets how to make research meaningful and impactful.

But what really sets Zontziry apart is her leadership. She leads with empathy, always making sure her team feels supported, valued, and empowered to do their best work. Whether she’s mentoring, building research functions from the ground up, or collaborating across teams, she does it all with a mix of sharp strategy and genuine care."

Alexis White
Co-Founder, The Onyx Truth

"Z is an expert in Consumer Insights and leading technology-enabled change. She's also a brilliant coach, a wonderful human being and a joy to work with!"

Tom Holliss - Zappi
Chief People Officer

"Z is an accomplished research expert, especially when it comes to research technology tools and solutions. Her background working both client- and agency-side as well as a ResTech vendor, makes her uniquely qualified to consult and help small and mid-sized businesses harness the power of market research to better understand their customers. And, bonus, she's great to work with!"

Lisa Horwich - Pallas Research Associates
Owner