Three tracks.
One goal: make your team
confident with AI.
AI for Beginners
$79 / class · Cohort (all 4): $249
New to AI? Start here. Learn how to prompt effectively, use AI as a thinking partner, navigate the tools, and understand the basics of privacy and pricing.
Prompt Frameworks for Better Results
Learn how to set up prompts that get you good results — and then how to make the results even better.
AI as a Thinking Partner
Walk through ways to prompt AI to avoid sycophantic responses and turn it into a tool that pushes on your thinking.
Chat / Projects / Cowork / Code(x)
Learn what each of these tools are within Claude and ChatGPT and when to use each.
Hallucination, Pricing, and Privacy Basics
A realistic look at AI's capabilities, privacy best practices, and why everyone talks about token pricing.
AI for Intermediate Users
$99 / class · Cohort (all 6): $499
Already using AI? Level up with agents, quantitative analysis, automation strategy, and hands-on projects.
Chat / Projects / Cowork / Code(x)
Learn when to use each tool and build your first mini-app for a market research workflow.
Quantitative Analysis with an LLM
LLMs can now call Python scripts to analyze data. Learn use cases for quantitative research and realistic limits.
Building and Working with Agents
Turn repeated prompts into time-saving automations. Learn the difference between a skill and an agent, and build one of each.
Projects — Siloed Experiences
Learn how to use projects in Claude and ChatGPT to support brand-side or agency-side client work.
Data Privacy and Security
What data should you never put into an AI? What settings should you have? Best practices for any subscription level.
When to Automate
Evaluate your own routines and decide what to automate. Work through often-overlooked considerations that impact complexity.
AI for Market Research Leaders
$499 / class · Cohort (all 5 sessions): $2,595
Leading a team? Get the strategic view — governance, risk, tool standardization, and a 90-day implementation plan.
AI Foundations for Leaders
What can AI actually do, what are the key model differences, and where are teams overestimating or underusing it?
Practical AI
Use tools like Claude Code or Codex to create agents, prompt tools better, and understand how long automations actually take.
Governance, Risk, and Standardization
Set acceptable use rules for AI and review privacy/security policies to determine which subscription tier your organization needs.
Workflows — Map and Decide (2 weeks)
Map the steps your teams use to develop studies and identify where AI can realistically make a difference.
90-Day Implementation Plan
Who should be involved, what steps to take, and what your next 90 days look like to align your team on tools, governance, and adoption.
Built for market researchers
at every level.
Boutique research agencies
Teams of 2–15 who need practical AI skills without spending months on trial and error. Start with Beginner or Intermediate classes.
In-house insights teams
Corporate research functions that need to move faster. Take individual classes or enroll the team in a cohort.
Research leaders and directors
Heads of insights who need governance, risk frameworks, and a 90-day implementation plan for their organization.