Tech-forward Market Research Training Tailored to Small Business

Modern market research methods and tech

Learn all about market research best practices and tools that have small-business-friendly pricing while still delivering enterprise-level features. All learning is delivered through 1:1 meetings with Z Johnson, MRXplorer founder. $497 for the training only. Coaching hours available as an add-on.

Basics of Market Research

An overview of market research, including quantitative, qualitative, and data analysis.

How-to Quant

Get specific with best practices for writing great survey draft promps for AI and how to critically review them to make expertly written surveys.

How-to Qual

Explore what's in a discussion guide and how to work with a qualitative research project manager to get in-person qual done right.

How-to Quant Data Analysis

Learn prompts for data analysis in AI, including how to generate simple charts for meetings. Also learn how to make decisions based on the data.

How-to Qual Data Analysis

Code frame, thematic analysis - learn how to use tools to help you do this quickly, and how to check the results for accuracy to avoid hallucations in the data.

Advanced Methodologies

Explore the tech that supports advanced quant and qual research and how to interpret the results for your business.

Using Your Data

Put data you're already collecting to work for you! From website visits to sales data, learn questions you can answer without having to write surveys.

Creating a Culture of Questions

How do you encourage exploration and curiosity in your organization? Let's look at some ways other teams have nurtured asking questions and looking at data while balancing decision-making.

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